For the Filmax cinema in gran Via 2 it is decided to order the digital information in two axes. The first one, frontal from the access and parallel to the bar, will announce the schedules of fi lms, drinks and other consumables. In a perpendicular direction, and by screening the original pillars, there will be a billboard with all the fi lms and trailers. The architecture will change according to the information, energising the space.